How It Works

What Does This Mean?

Plastic neutrality means a brand offsets its plastic footprint by removing or recycling as much plastic waste from the environment as it produces.

For every product sold, plastic waste is removed from oceans, landfills, or the natural environment.

How Brands Achieve Plastic Neutrality

rePurpose conducts a comprehensive Plastic Footprint Audit, analyzing the amount and types of plastic our brands use across product packaging, operations, and distribution.


Plastic Recovery

Our contribution goes to ethical waste recovery projects in high-leakage countries (places with limited recycling infrastructure).

Beyond offsets, rePurpose offers strategic guidance to help us minimize plastic use.

Leaving Smaller Pawprints

As we look to the future, our goal is to leave a lighter pawprint on the planet—reducing plastic use at the source and sniffing out smarter, more sustainable packaging solutions every step of the way.

Why Fund Plastic Recovery